Using Behavioural Economics and Dynamic Pricing With Your Products

In this talk from ProductTank London, James Routledge shares great examples of how any products price can be dynamic when we look at it strategically. Understanding the behavioral economic principles and seasonality are invaluable factors in running pricing experiments which will help us to develop a strong and efficient pricing strategy.

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Week #3 : How to Get to Product-Market Fit

Product-market fit (PMF) is a moving target for founders/PMs because of couple of reasons. One, the market and customer behaviour is constantly changing. Two, once you have satisfied a particular segment of customer (TG) you want to explore more segments…

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Modular Solutions

Imagine an office furniture manufacturer that needs to deliver functional desks, walls, ceilings and doors suitable for multiple offices. Different companiesÕ have different functional requirements such as space and number of employees to accommodate, as well as non-functional requirements like…

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PMs & Metrics: Conversion Rate

A quick overview of an important product manager metric: the conversion rate. We explain the definition of conversion rate and provide relevant examples.

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