Principles of Product Management

Looking to become a product manager and launch your product career? Get best practices on leading without authority, building products, and acing your PM interviews that I learned on the job at Amazon, Facebook, and other leading technology companies.

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Using Behavioural Economics and Dynamic Pricing With Your Products

In this talk from ProductTank London, James Routledge shares great examples of how any products price can be dynamic when we look at it strategically. Understanding the behavioral economic principles and seasonality are invaluable factors in running pricing experiments which will help us to develop a strong and efficient pricing strategy.

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The Secrets of Product Pricing : 4 Simple Ways To Sell More

Imagine this: youÕre pulling an all-nighter working on a looming deadline when you go to make yourself that all-important 10th cup of coffee Ñ only to find youÕre out of milk. Disaster. No milk = no coffee and no coffee…

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Mobile Session Design: Flexible Sessions

Mobile Session Design defines a game’s ability to pace its content and create strong long term retention. It’s one of the biggest indicators for a game’s long term success. I’ve spoken about a number of considerations you need to have…

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How to Soft Launch (GDC 2016)

This year at GDC I spoke about how to soft launch games. A deep dive into how Wooga looks at soft launches, and specifically what you can expect in terms of Cost, Learning and Growth.

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