The higher the price, the more they value it.

Psychology experiments have shown that the more people pay for something, the more they value it. People given a placebo pill were twice as likely to have their pain disappear when they were told that the pill was expensive.

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How to build products people pay for

A quick overview of the “Minyo Model” of building desirable products people are bound to pay for.Long story short — I’ve been (willingly and uncontrollably) building products for the better part of the past 20 years. Many (most, to be…

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Why does cost-plus not make sense in enterprise software?

Software economics do not behave like sprockets. In sprocket production, much of the product cost is variable based on the number of units produced. This is due to costs having a lot to do with raw materials/inputs of the product.

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