You launched a new signup flow to encourage new users to add more profile information. A/B test results indicate that % of people that add addtl. profile information increased by 8%. However, 7 day retention decreased by 2%. What do you do?

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The higher the price, the more they value it.

Psychology experiments have shown that the more people pay for something, the more they value it. People given a placebo pill were twice as likely to have their pain disappear when they were told that the pill was expensive.

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Amazon management

Amazon is a fantastic, diverse, and innovative company and you probably already know that they receive thousands of applications daily. Many who apply don’t get interviewed, and many who get interviewed don’t get hired. When applying for a product management…

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Create products of value to your customer

Your customers are being thrown a lot of information at them in the platforms you have chosen as well. How can you cut through to your customers and catch their eye?

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PMs & Metrics: Conversion Rate

A quick overview of an important product manager metric: the conversion rate. We explain the definition of conversion rate and provide relevant examples.

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Holobase: Analysis of Chinese startups in English

To better understand how Chinese technology is reshaping the business world is required to track everyday changes in this huge market full of opportunities. HoloBase is here to present the essential reports and analysis on technology industry of China 24/7.

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Wartime Product Leadership

The COVID-19 outbreak and associated response have staggering immediate ramifications for many technology companies. Nearly everyone has closed their offices and plenty of thought leaders have shared best practices for delivering software in a 100% remote work environment. However, the…

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