Checklist for A Successful Launch

The Product Launch is a sort of a "tool" to set the focus in the organization. It is a deadline in time that can become an argument for priority.

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A/B Testing

This post will cover A/B testing in more detail - we'll take a look at what it is, why it's important, how it's done, and some examples.

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Parallax Paralysis | Bryce York – The Product & Conversion Guy

I'm going to go out on a limb and say that the software of the web isn't ready for the influx of parallax backgrounds that are flooding the web. What I'm referring to here is the scrolling backgrounds all over…

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Getting Developers’ Agreement on Build versus Buy

Technical Build versus Buy decisions should be straightforward, but we need development collaboration and motivation to get these right. What emotional barriers do we hit, and how do we address them?

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Part 3: Video and Product Marketing

Videos are one of the most promising methods of lead generation and if utilized well it can be a strong armor in your marketing arsenal. But how can you get the most out of videos and gain maximum traction?

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