Value-based Product Development

Firstly, for those that havenÕt heard about it, RADIUS is a social innovation hub based out of the Beedie School of Business, SFU, and located in the heart of Vancouver at the Charles Chang Innovation Centre.

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Product Management: 5 Lessons Learned While Working with Engineers

It went by so quickly, but itÕs already been 10 years since I started working closely with software engineers (the last 3 years as a Product Manager), and itÕs hard to disagree with Marty Cagan says above. LetÕs say you…

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Outcome-Driven Innovation: JTBD Theory in Practice

Outcome-Driven Innovation¨ (ODI) is a strategy and innovation process that enables a company to create and market winning product and service offerings with a success rate that is 5-times the industry average.

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What should a Product Manager do?

Once the decision is taken to establish the PM function - the questions regarding interfaces - who should be responsible for what - surfaces.

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Build Your Visual Communication Skills

As product managers, we communicate with everyone: engineers, designers, sales, account managers, marketing, you name it. Our products are complex and we are seen as the resident experts. We clarify product requirements with engineers, help our sales team overcome objections,…

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