TEI 106: Jobs to be done – with Tony Ulwick

Listen to the Interview I have a returning guest, Tony Ulwick, who is sharing 6 tools from his new book, Jobs to Be Done: Theory to Practice. Tony is well known for the creation of Outcome Driven Innovation and as…

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Four Laws Of Software Economics (Part 3)

The software bits we release are not the whole product, but a part of the product. We need to make sure we ship a whole product, which includes a compelling story of interest to customers. Strategy, segmentation and customer joy…

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Managing Product Management

“A must-read for all business leaders driving their organizations to develop winning products and solutions. The book’s insight and thought-provoking scenarios help crystallize actions needed to achieve growth and marketplace success!”

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7 essential design principles for product managers

About 50% of all design firms sold in the last ten years were acquired in the last 24 months. And they weren’t bought by Amazon or Facebook or Google. They were bought by the banks and consulting firms — the BIG…

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Build Your Visual Communication Skills

As product managers, we communicate with everyone: engineers, designers, sales, account managers, marketing, you name it. Our products are complex and we are seen as the resident experts. We clarify product requirements with engineers, help our sales team overcome objections,…

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Defining roles with RASCI

In the series of articles, I talked about the relationship between the product manager and engineering, UX, product marketing, project management, and all other areas of the company.

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