Defining roles with RASCI

In the series of articles, I talked about the relationship between the product manager and engineering, UX, product marketing, project management, and all other areas of the company.

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Dispelling the Biggest Fallacies of Product Management

Product Management has become an incredibly sought-after career path for people with all kinds of backgrounds and expertise and, while the discipline is crucial to the success of modern business, it’s still very much in a state of development. As a result of all of those factors, it’s very easy to discover myths and product management fallacies that paint a misleading picture of what it’s like to be a practising product manager. This is obviously frustrating, but it can be especially damaging when you’re still early in your career and trying to learn about the craft.

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EMQ Send — Customer Journey & Usability Inspection + Redesign

EMQ Send was first launched in 2016 in Hong Kong. In late 2018 EMQ was in the process of launching this consumer product to another market — Taiwan, with potentially different user scenarios from what Hong Kong have had, due…

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The Aha Moment – Abdelrahman Wahba on The Product Experience

Egyptian-born Abdelrahman (Abdo) Wahba co-founded popular Arabic audiobook site Iqraaly – but it wouldn't have seen its current success unless Abdo had taken the time to analyse deeply what made customers stay loyal. To do that, he had to get…

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Episode 67: Brad Hargreaves

Brad is the founder of General Assembly and now Common, which aims to do to co-living what WeWork has done for co-working. In this episode, …

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How to Price Your Product in a Startup

I’m sure you’ve heard about strategic or value-based pricing, where price is determined according to the value it creates for the customer. It sounds great, we all want to avoid overpricing or underpricing our product and any subsequent revenue loss, but how do we do it?

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How to Price Effectively: A Guide for Managers and Entrepreneurs

Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good…

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Software Product Management: Finding the Right Balance for Your Product Inc.

This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management. You’ll learn how to plan, coordinate and…

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