A/B Testing
This post will cover A/B testing in more detail - we'll take a look at what it is, why it's important, how it's done, and some examples.
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Software Pricing Demystified
Software is intangible: it doesn't have weight or size or per-unit manufacturing costs. But we have to assign units and prices that reflect our value to customers.Â
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Moving To Blue Ocean Strategy: A Five-Step Process To Make The Shift
In 2005, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, a book by Professors W. Chan Kim and Rnee Mauborgne, launched a revolution in business strategy. After all, which firm would not…
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Learning to Unlearn – Barry O’Reilly on The Product Experience
Author, advisor, professor, and podcaster Barry O'Reilly joined us on The Product Experience where we learned that he has a lot of sympathy for senior executives. These are people, he points out, whose entire career has led them to a…
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to Unlearn – Barry O’Reilly on The Product Experience
how would you launch Google Home in Canada?
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Adding Outbound to Cross-Functional Teams
how agile development teams can drive the need for cross-functional outbound teams
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Teams
The present and future of social media with Matt Navarra
On this episode, Abadesi talks to Matt Navarra, a social media consultant from the UK. He is a self-described “Facebook geek†who has wo…
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Not all product differentiation is created equal
If youÕre a product manager or product marketer, youÕll have likely heard your sales team or marketing teams grumble ÒweÕre not differentiated enough, we need more stuff that our competition doesnÕt haveÓ. Clearly this is a noble goal, but not…
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The Mixpanel pitch deck that helped it raise $65m
Founded in 2009, the company now works with over 26,000 companies, including Twitter, Uber, Expedia, and Skyscanner.
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Why you shouldn’t ignore your competitors
I’ve been told countless times to ignore my competitors. Basically, pretend they don’t exist. Instead, I’m told to focus on my customers. That’s been the common advice for years. Repeated by the likes of Peter Thiel, Sam Altman, Dharmesh Shah…
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5 Common Negotiation Mistakes and How You Can Avoid Them
We are all prone to making the same negotiation mistakes. Fortunately, through awareness, preparation, and practice, we can begin to overcome our negotiation mistakes and reach better deals.
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How to Think Strategically – Department of Product
A strategy is a coherent, dynamic set of analyses, concepts, policies, arguments, and actions that respond to ever-changing challenges in your market.
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