Give an example of a badly designed product
The software bits we release are not the whole product, but a part of the product. We need to make sure we ship a whole product, which includes a compelling story of interest to customers. Strategy, segmentation and customer joy…
Digital product managers play a key role in any modern company. Despite their importance, there are hardly any straightforward ways to become one. During my career, I have supported dozens of product managers (PMs) in making their move to product…
Definitely, the methodical approach for a PM is to write a detailed Product Requirements Document (PRD). However, over the last few years, many organizations are moving to Agile methodologies in one way or another, and product managers find themselves writing User Stories more heavily,…
Steve Johnson, Pragmatic Marketing Instructor, and Rich Mironov, Enthiosys CMO, co-presented a webinar. What: Role of Product Management When Development
Once you get to the “Build It” phase, the previous research and prototyping should give your team a high-level understanding of your product. All companies are different, so some stages of product development can happen simultaneously
What if the value proposition of your products comes out from a structured process with predictable quality, instead of an improvised and self-made exercise?
Join us for another great episode on The Product Podcast! This time with Matt Fleckenstein, fmr PM at Microsoft, who will be discussing topics like innovative technology, how to find the market fit for it and what is it like…
Roadmaps capture the current plan. Different audiences have different (often opposing) goals and incentives, which we need to understand and anticipate.
James Currier is a prominent entrepreneur and investor. He was one of the earliest to build social networks, starting Tickle in 1999 and the…