Cutting through product manager role confusion to create successful products My mission is to inspire and equip product managers to have greater influence in their organizations and over product. I call this helping product managers to become product masters, and…
Lee Martucci is a marketing professional and certified New Product Development Professional (NPDP) with over 25 years of experience with numerous roles in product management, from telecommunications and cell phone services to building materials. He is currently helping GAF. You…
When Supercell launches a new game, it sends shock waves around our industry and players alike. On June 14th, Supercell released Brawl Stars — and in typical fashion, we all jumped on to give it a try.
Frits Habermann, CEO of PicMonkey and former CTO of Lynda.com, shares how he's led companies through cultural transformations, acquisitions, and new product launches. Get the latest updates from the show at www.thisisproductmanagement.com.
It is time to cast a glance into the...
Pricing is a powerful level of growth. Most of the largest platforms grow by giving things away for free. Others charge thousands of dollars to each month and have multi-million dollar Annual Run Rates while growing their businesses.
A BDD scenario is a written description of your product's behavior from one or more users' perspectives to reduce the cost of translation.
The technology world is inundated with buzzwords these days. There is scarcely time to keep up. Innovation and disruption are on everyoneÕs lips. Startups and entrepreneurship are glorified to no end. Yet statistics for the success of new products and…
A videocast with Mike Belsito of Product Collective about Moving Up into a Product Leadership Roles
