Swiggy Genie— A UX case study

The thought of writing design blogs has been on my mind for a while, and I am glad to kickstart it finally with a blog on one of the most impactful product design projects at Swiggy!

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Pitching Your Startup to a New Investor

When you are pitching an investor for the first time, you want to tell your story about why they should invest in your business instead of the 10’s or 100’s of other entrepreneurs who are pitching them to invest. You are primarily selling…

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User Stories or PRD?

Definitely, the methodical approach for a PM is to write a detailed Product Requirements Document (PRD). However, over the last few years, many organizations are moving to Agile methodologies in one way or another, and product managers find themselves writing User Stories more heavily,…

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The Business Case For Low-Code Development

Is attempting to solve lots of problems at once using a single platform considered expensive or cheap? It depends, of course, on the platform, the fit to your needs, and how you make use of it.

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