Egyptian-born Abdelrahman (Abdo) Wahba co-founded popular Arabic audiobook site Iqraaly – but it wouldn't have seen its current success unless Abdo had taken the time to analyse deeply what made customers stay loyal. To do that, he had to get…
APIs are confusing. Make sense of REST, GET, endpoints, headers and payloads once and for all as we explain the 10 key things to know about APIs.
As a general rule, I begin drafting the document at the idea stage. I write a title with the name of the service idea / feature, what the idea consists of (1–2 lines) and how I would like to measure…
Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America―yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the…
At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he knows first-hand that although changes in pricing can dramatically change the demographic and reduce the volume of your customers, they can still turn out to be counter intuitively profitable.
Sims Mobile has big shoes to fill. Everyone knows The Sims. The sandbox life simulation has not only defined its own genre but counts among the top selling game series ever. After four major releases on PC/consoles and countless DLCs,…
Listen to the Interview Product managers and product teams have the challenge of creating market-winning products — those are products that customers love and that create value for customers and the organization. Some product managers are not as effective as…
Product-market fit (PMF) is a moving target for founders/PMs because of couple of reasons. One, the market and customer behaviour is constantly changing. Two, once you have satisfied a particular segment of customer (TG) you want to explore more segments…
This book is for product managers, product owners, product marketing managers, VPs and Heads of Product, CEOs, and start-up founders. In short, it serves anyone interested personally or professionally in software product management. You’ll learn how to plan, coordinate and…
Till today almost every country is impacted by the Coronavirus and we are having more than 330,000 individuals affected globally. On one side, we can see that China has passed their peek and on the other hand, we can see…
