TEI 106: Jobs to be done – with Tony Ulwick

Listen to the Interview I have a returning guest, Tony Ulwick, who is sharing 6 tools from his new book, Jobs to Be Done: Theory to Practice. Tony is well known for the creation of Outcome Driven Innovation and as…

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The Aha Moment – Abdelrahman Wahba on The Product Experience

Egyptian-born Abdelrahman (Abdo) Wahba co-founded popular Arabic audiobook site Iqraaly – but it wouldn't have seen its current success unless Abdo had taken the time to analyse deeply what made customers stay loyal. To do that, he had to get…

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TEI 046: Building a Global Innovation Capability at a Large Enterprise – with Caterpillar Director of Innovation Ken Gray

When it comes to innovation, there are significant distinctions between startups and large enterprises. Startups have the advantage of agility and ability to rapidly change directions because they are not encumbered with legacy systems and organizational constraints. Large enterprises have…

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