Case studies

The thought of writing design blogs has been on my mind for a while, and I am glad to kickstart it finally with a blog on one of the most impactful product design projects at Swiggy!

In 2005, as I joined Netflix as VP of Product, I asked Reed Hastings, the CEO, what he hoped his legacy would be. His answer: “Consumer science.” He explained, “Leaders like Steve Jobs have a sense of style and what…

The EMQ Send Mobile App is used by Foreign Workers from Vietnam, Indonesia & The Philippines working in Productive Industries and Social Welfare sectors (hereinafter referred as “Customers”), to make international transfers sending money to their home countries from the current…

EMQ Send was first launched in 2016 in Hong Kong. In late 2018 EMQ was in the process of launching this consumer product to another market — Taiwan, with potentially different user scenarios from what Hong Kong have had, due…

Once upon a time my lovely wife and I were deciding what to have for dinner. We had recently eaten this, tried that and we just had no ideas what to cook. So I wondered — if there was an…

It took six months for the Bank of Jordan’s mobile banking app to go from a 2.8 to 4.7 star rating on Google Play. How? By teaming up with UXDA to create a comprehensive UX transformation. This changed the app…