Build Your Visual Communication Skills

As product managers, we communicate with everyone: engineers, designers, sales, account managers, marketing, you name it. Our products are complex and we are seen as the resident experts. We clarify product requirements with engineers, help our sales team overcome objections,…

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Read Decisive and Make Better Product Decisions

Over the past 3 months, I’ve written a number of posts inspired by the book Decisive by Chip and Dan Heath. I’m a big fan of their work and so much of the research from Decisive is directly applicable to…

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My Favorite Books Read in 2014

I’ve read 60 books (so far) this year. These were my favorites. If you like these reviews, I’ll be launching a blog after the new year about the books that I’m reading. I’ll share details in an upcoming newsletter. If…

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7 Tips To Boost In-App Engagement Metrics

It’s tempting to believe that user acquisition is the key factor for assessing mobile app success, but high download rates do not yield much market benefit without active users. Brands invest massive sums of money attracting users; but, it just…

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Great Product Books: Where To Get Started

I often get asked for book recommendations related to product management. This is a hard question to answer. There are a lot of great books out there. But I think the most important aspect of being a good product manager…

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Brainstorming: More Questions Than Answers

There’s been a lot of confusion around brainstorming these days. First, there was the New Yorker article by Jonah Lehrer claiming that brainstorming doesn’t work. Scott Berkun wrote a rebuttal arguing Lehrer’s logic was flawed. Twitter exploded with comments. I’m…

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My Top Reads from 2013

I try to read a book a week and I was right on target reading 50 books in 2013. These were the best of the crop. To Sell Is Human: The Surprising Truth About Moving Others If you have an…

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Product Management For Dummies | 280 Group

A must-read for any and all Product Managers. Our latest book isn’t just for those new to Product Management or “Dummies”. Get your copy today!

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Be a Product Manager, NOT a Product Janitor | 280 Group

Be a Product Manager, NOT a Product Janitor™ We’ve been consulting and training inside of companies worldwide for over fourteen years, and one thing we noticed is a trend. Since Product Management is often not well-defined or well understood (see…

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Defining Lean Product Management | 280 Group

Thus, Lean Product Management is a journey. It is a process of continuous learning and improvement. There is no point where we can say “We have arrived.” We can only say “we did better today than yesterday, and I believe…

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Product Management Rated #4 Most Important Corporate Job | 280 Group

Product Management is gaining importance in the corporate world. According to an article on CBS News about the 10 most valuable corporate jobs it is now #4, with only CEO’s, Senior Execs and General Managers ranked as more important. Here…

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