Why Jobs-to-be-Done should be part of your strategic design toolkit

JJobs-to-be-Done or JTBD is both a methodology and mindset to better understand why customers buy our products or switch out to a competitor. It seeks to determine and rationalise what the customer was trying to achieve and what was motivating…

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The Fundamentals of Holistic Research

IÕm a firm believer that proper research is the cornerstone of every major decision both in life and in business. A decision likeÑ Òwhat should we build next?Ó should always be backed with sufficient data to persuade not just the…

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202 Product Assisted Growth is Product Management

Travis Kaufman, VP of Product Growth at Gainsight, gives us a primer on product assisted growth, including how to create a product offering that accelerates growth and how this approach compares to traditional go-to market strategies. Get the latest updates…

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Five ways to mitigate product risks

As a product manager, you always seek to achieve impact with your products. However, in order to achieve significant impact, you need to take risks Ñ sometimes big risks. Are there any best practices to mitigate product risk? How can…

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