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Books

Product advisor to many of today’s top start-ups.

The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups.

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Product advisor to many of today’s top start-ups.
Case studies

EMQ Send — Customer Journey & Usability Inspection + Redesign

EMQ Send was first launched in 2016 in Hong Kong. In late 2018 EMQ was in the process of launching this consumer product to another market — Taiwan, with potentially different user scenarios from what Hong Kong have had, due…

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EMQ Send — Customer Journey & Usability Inspection + Redesign
Product Pricing

From Start-up to Scale-up by Thor Mitchell

In this fun talk at ProductTank London, product management advisor Thor Mitchell discusses the messy reality of how to scale his cheese on toast business, and outlines how product managers can use a three-step process to take the burden of scaling away from company founders.

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Product Pricing

How Uniregistry Used Smoke Testing in Product Validation: A Case Study

It’s said that more than two-thirds of software projects fail to deliver expected results. As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. Here’s how they used smoke tests to explore a new opportunity.

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Articles

Principles of Product Success

The technology world is inundated with buzzwords these days. There is scarcely time to keep up. Innovation and disruption are on everyoneÕs lips. Startups and entrepreneurship are glorified to no end. Yet statistics for the success of new products and…

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Principles of Product Success
Blog Post

Rapid Response Team for increased profit

The development teams are incredibly fast in the original project? But when you reach management level everything takes significantly more time.

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Rapid Response Team for increased profit
Product Pricing

Using Behavioural Economics and Dynamic Pricing With Your Products

In this talk from ProductTank London, James Routledge shares great examples of how any products price can be dynamic when we look at it strategically. Understanding the behavioral economic principles and seasonality are invaluable factors in running pricing experiments which will help us to develop a strong and efficient pricing strategy.

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Articles

How do Product Managers Influence and Create Trust

Consider the product managerÕs areas of responsibility Ñ setting strategy, identifying customer needs, assessing product opportunities, building the roadmap, prioritizing features, and setting cross-functional tasks and schedules.

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How do Product Managers Influence and Create Trust
Blog Post

The Business of Hardware Product Development

The only podcast where we interview over 100 active product managers from startup to enterprise to dig deep into the day-to-day responsibilities of a PM and what it takes to make it in the industry.

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The Business of Hardware Product Development
Blog Post

P-Camp ’10: Thinking Like an Agile Product Manager

At Silicon Valley P-Camp ‘10 (March 13th), Rich Mironov led a session on “How Agile Changes Waterfall PM Processes and Thinking.”  This was a tall order

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