Product Pricing (1/4): The Team

Product pricing is a critical component of product positioning and critical to business performance. The pricing should be designed with intention and be linked with the overall business strategy.

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202 Product Assisted Growth is Product Management

Travis Kaufman, VP of Product Growth at Gainsight, gives us a primer on product assisted growth, including how to create a product offering that accelerates growth and how this approach compares to traditional go-to market strategies. Get the latest updates…

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Brainrants on Product Leadership

An extended interview with Leading The Product transcribed into three linked posts on product leadership and challenges

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EMQ Send — Increase Onboarding Funnel Efficiency

The EMQ Send Mobile App is used by Foreign Workers from Vietnam, Indonesia & The Philippines working in Productive Industries and Social Welfare sectors (hereinafter referred as “Customers”), to make international transfers sending money to their home countries from the current…

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What is wrong with a Unique Sales Proposition (USP)?

The idea of having a concise phrase about what sets your product apart from others is great, but in a B2B setting where clients own their buying journey, I feel it is better to shift the perspective and instead think…

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