In 2005, as I joined Netflix as VP of Product, I asked Reed Hastings, the CEO, what he hoped his legacy would be. His answer: “Consumer science.” He explained, “Leaders like Steve Jobs have a sense of style and what…
The EMQ Send Mobile App is used by Foreign Workers from Vietnam, Indonesia & The Philippines working in Productive Industries and Social Welfare sectors (hereinafter referred as “Customers”), to make international transfers sending money to their home countries from the current…
EMQ Send was first launched in 2016 in Hong Kong. In late 2018 EMQ was in the process of launching this consumer product to another market — Taiwan, with potentially different user scenarios from what Hong Kong have had, due…
Transitioning into product management can feel like being air-dropped into a war zone. From the moment you hit the ground there are new people and ideas bombarding you from every angle, and everything seems to be on fire. There is…
As some of you know, May 27th is stated to be the World Product Day and to celebrate this special occasion, two of the most influential product communities, Mind the Product and Product School, launched a series of events filled with great content and awesome…
Mobile Session Design defines a game’s ability to pace its content and create strong long term retention. It’s one of the biggest indicators for a game’s long term success. I’ve spoken about a number of considerations you need to have…
Continuing from my , I'd like to dive deeper into driving re-engagement on mobile.
More and more games now are adding modes where players no longer even need to play.
Facebook has had a big impact on games. Before Facebook, video games were seen as an antisocial activity for spotty boys hiding in their bedrooms. Together with the ubiquitous usage of smart phones and Nintendo’s family marketing of the Wii,…
I feel like gifting has a bad name in games. Like the term “social” it has been ascribed to Facebook games that often implement interesting features in unexciting ways. Understand the psychology behind gifting in general – the phenomenon that…
Idle games are an exciting new genre that I expect to expand greatly in the coming years on mobile. Idle games, Clicker games, or “games that play themselves” is a baffling genre. Inexplicably these games are dominating many of the popular…
Energy seems to be hated by designers and players alike, so why does it endure as the hallmark of casual F2P games? The fact is that whilst it’s a crude mechanic, it’s also an efficient one, delivering several functions in…
In my previous post I explained the reasons that designers include energy systems in their games:
Free to play on mobile is changing quickly every day. . Their tastes are changing, and now I feel is just the calm before the storm. The on the top of the AppStore can only hold for so long, the…
View-to-play is fast becoming the new dominant monetization model in the mobile marketplace. For the last few years, game companies like Futureplay, NEXT Games, Gram Games and Ketchapp have shown that you can create successful free-to-play games which drive sustainable…
