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Designing Pricing Strategies: Don’t Ask – Experiment!

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he knows first-hand that although changes in pricing can dramatically change the demographic and reduce the volume of your customers, they can still turn out to be counter intuitively profitable.

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Design Tools

7 essential design principles for product managers

About 50% of all design firms sold in the last ten years were acquired in the last 24 months. And they weren’t bought by Amazon or Facebook or Google. They were bought by the banks and consulting firms — the BIG…

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7 essential design principles for product managers

Interview Questions

Designing Pricing Strategies: Don’t Ask – Experiment!

7 essential design principles for product managers

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Interview Guide – How to answer estimation questions in PM job interviews?

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