Moving To Blue Ocean Strategy: A Five-Step Process To Make The Shift

In 2005, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, a book by Professors W. Chan Kim and RŽnee Mauborgne, launched a revolution in business strategy. After all, which firm would not…

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Organizational Design

In this document Tolpagorni shares a process and a model for how to design a Product Management organization.

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Product Customization

For the majority of industrial companies, customizing products and services is among the most critical means to deliver true customer value and achieve superior competitive advantage. The challenge is not to customize products and services in itself – but to…

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