Testing Business Ideas: A Field Guide for Rapid Experimentation

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for…

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Learnings from 1 year into product management

The first few days as a product manager can be really hard because you donÕt know what exactly are you supposed to do, and the only reference you have is other PMs in your team. Likely, you wonÕt get to…

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30 Legendary Startup Pitch Decks And What You Can Learn From Them

A pitch deck is a brief presentation that provides investors with an overview of your business, whether it’s showcasing your product, sharing your business model, giving a look into your monetisation strategy, and introducing your team. It’s an essential fundraising tool, whether you’re…

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Create products of value to your customer

Your customers are being thrown a lot of information at them in the platforms you have chosen as well. How can you cut through to your customers and catch their eye?

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What should a Product Manager do?

Once the decision is taken to establish the PM function - the questions regarding interfaces - who should be responsible for what - surfaces.

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Four Laws Of Software Economics (Part 3)

The software bits we release are not the whole product, but a part of the product. We need to make sure we ship a whole product, which includes a compelling story of interest to customers. Strategy, segmentation and customer joy…

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EMQ Send — Increase Onboarding Funnel Efficiency

The EMQ Send Mobile App is used by Foreign Workers from Vietnam, Indonesia & The Philippines working in Productive Industries and Social Welfare sectors (hereinafter referred as “Customers”), to make international transfers sending money to their home countries from the current…

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Imagine you are the PM in charge of Reactions on Facebook – the new way to interact with posts by using “love”, “haha”, “wow”, “sad”, and “angry” reactions. What would success look like in terms of number of non-like reactions per post at launch and how do you come up with this? Would this number differ by reaction? Why or why not?​

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Clash Royale Clan Wars – An update to re-engage its loyal fans?

The latest Clan Wars update dropped for Clash Royale this month adding a new competitive mode that pits clan vs clan in a 2 day competitive event.  Clash Royale, the poster child of innovative mobile battle arena gameplay has been…

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