Positioning of your product

In Positioning: The Battle for Your Mind, it is defined as Òan organized system for finding a window in the mind. It is based on the concept that communication can only take place at the right time and under the…

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Dragalia Lost: Has Nintendo figured out Free-to-Play?

Not too long ago, Nintendo vowed to never make mobile free to play games. Their own hardware is too important, the “Nintendo-factor” incompatible with free to play games. First, they yielded on hardware, with the release of Mario and then…

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