PMs & Metrics: Conversion Rate

A quick overview of an important product manager metric: the conversion rate. We explain the definition of conversion rate and provide relevant examples.

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Value calculators – Show me the money!

You are about to launch a new product. How are you going to defend your price model and strategy? The Value Calculator is the perfect tool to do exactly that.

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How Adobe Became a Successful $95 Billion SaaS Company

When we think about SaaS success stories, here are a few of the companies that come to mind: Salesforce, Shopify, Workday, Zendesk, LinkedIn. One that people don’t often think about?...

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Rapid Response Team for increased profit

The development teams are incredibly fast in the original project? But when you reach management level everything takes significantly more time.

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B2B SaaS Product Management Needs Behavioral Expertise

B2B SaaS are missing the opportunity to understand and model their user base: boosting satisfaction and revenue by identifying how successful customers behave during their revenue journey

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