The Product Manager’s Handbook 4/E

The Product Manager's Handbook shows you how to integrate your organization's disparate segments into a cooperative, results-focused unit that produces satisfying products―from initial design through the post-purchase experience.

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Dispelling the Biggest Fallacies of Product Management

Product Management has become an incredibly sought-after career path for people with all kinds of backgrounds and expertise and, while the discipline is crucial to the success of modern business, it’s still very much in a state of development. As a result of all of those factors, it’s very easy to discover myths and product management fallacies that paint a misleading picture of what it’s like to be a practising product manager. This is obviously frustrating, but it can be especially damaging when you’re still early in your career and trying to learn about the craft.

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You launched a new signup flow to encourage new users to add more profile information. A/B test results indicate that % of people that add addtl. profile information increased by 8%. However, 7 day retention decreased by 2%. What do you do?

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The Product Leadership Career Ladder

I talk with lots of senior individual contributors about the risks and challenges of moving “up the ladder” into product leadership roles.  Here's a survey I fielded to capture their top questions and concerns about getting promoted.  What do product…

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